Date(s) - 26/10/2020
4:00 pm - 5:30 pm

We must cut our consumption to a fifth of current levels if we are to stay within planetary limits and prevent climate breakdown. Yet most business models focus on selling more to maximise profits.

What if instead shops became more like libraries? Hear from those already creating an access-based economy, where items are borrowed not owned. Discuss how the concept might grow and what business models could support it.

Hosted by: Ruth Strange of Ethical Consumer


Mirella Ferraz coordinates the Network of Wellbeing’s community work in Totnes, U.K., where she’s helped set up the Share Shed – A Library of Things and regular Community Potlucks, as well as organise a ShareFest to promote and celebrate all things related to sharing, making, repairing and swapping. Mirella did her MSc in Holistic Science at Schumacher College, which among many things, allowed her to further explore the relationship between music and social transformation. She’s also a writer for Shareable – people-powered solutions for the common good. One of her favourite quotes is “The miracle is this: the more we share, the more we have,” by Leonard Nimoy.

Denise Baden is a Professor of Sustainable Business at Southampton Business School, University of Southampton. Denise followed her first degree in Politics with Economics, with several years in industry, then returned to academia to do a doctorate in psychology. Denise now teaches and researches in the area of sustainability, corporate social responsibility and comparative business ethics. Denise won the ESRC Outstanding Impact in Business and Enterprise Prize in 2018. Her current interests focus on sustainable business models and the access-based/sharing economy.