Loneliness could be considered the antithesis of happiness and wellbeing. Leading research shows that the single most important action people can take to enhance wellbeing is to ‘connect’ with others. This offers a valuable clue as to the links between loneliness and wellbeing: as loneliness increases, wellbeing and happiness tends to fall, and vice versa.


This is why here at NOW we are proud to have supported the ‘Breaking The Spell of Loneliness Tour’ run by leading journalist George Monbiot and folk singer Ewan McLennan. This Tour has sought to directly address loneliness and build wellbeing by bringing people together to connect, share and enjoy inspiring music.

Throughout 2016 and 2017 NOW attended a range of concerts as part of George’s and Ewan’s Tour, holding NOW stalls and wherever possible bringing in local wellbeing organisation, so those attending could find out more about wellbeing and how to get involved.

‘With 1000s of people attending these moving performances, there’s clearly an interest from people to address this issue. Our stalls were always swamped afterwards with people keen to explore ways to tackle loneliness and improve wellbeing in their communities’ comment Larch Maxey and Mirella Ferraz who were at the final concert in August 2017.

Simple Yet Impactful Solutions

The beauty of the Tour has in part been the simplicity of it’s message: there are lots of accessible yet incredibly meaningful things we can all do to tackle loneliness.

Each concert on the Tour ended by encouraging everyone in the audience to sing the final song (“We Shall Overcome”) together and then talk with someone sitting near them whom they didn’t know previously. Everyone was then invited to continue the conversation, along with Ewan and George, in the nearest pub or bar if they wished!

Addressing Loneliness, Building Wellbeing

Another innovative feature of the Tour was its highlighting the work of organisations across the UK which are addressing loneliness and building wellbeing. NOW is proud to be one of these organisations, and we were very touched by George’s words:

‘It was really lovely to hear George acknowledging NOW’s work and emphasizing the importance of NOW’s message on the links between caring for ourselves, for each other and for the world around us’, says Mirella

Huge thanks to George and Ewan for organizing this amazing Tour and allowing us to be a part of it!

Building Wellbeing Together

NOW is keen to connect people to explore the best solutions for building wellbeing. Therefore, we are running an exciting series of webinars and other events as well as hosting a Facebook group.